This Thrasher Magazine ad for Hardies Hardware features an iconic image of Tommie Smith and John Carlos raising their fists at the 1968 Olympics on the right side, paired with the Hardies logo on the left—a screw with a fist as its head. The design bridges the importance of the screw, an essential part of skateboarding hardware, with a powerful moment in Black history, creating a bold statement that connects culture, history, and skateboarding. I worked on the ad, crafting a visual that honors both the legacy of that moment and the foundation of Hardies Hardware.